This week while looking into the new iOS 13 I came across an apple story on Snapchat’s Lens Studio in the Developer Tools section of the app store on Mac OS. Because of my time working for Snapchat (early years) and recognizing Oleksii, it caught my eye and I decided to read the article and then download and see how the tool worked. I figured it would make a good option for the case study for this week.
Upon startup, the app takes you through a very simple and basic tutorial of how to use the objects, resources, and inspector in creating your multi-layered lens to work directly with your snapchat account. The tutorial starts you off with a basic birthday hat and graphic that you can add to and create your facial and spacial ar experience.
In the tool there is a live viewer so you can see directly what you add, where it shows up, and how it tracks movements. There is a template gallery to get you started quickly, and I found the utility tools very intuitive and fairly easy to manage since I’ve also had experience using unity, unreal engine, sketchup, vectorworks, and a variety of other 3D tools. I felt as though the designers who built the application took UX for a variety of users into account and put together a very simple and elegant tool to create a personal lens for Snapchat within minutes!
